Class Field Trip: High Point Enterprise
A few weeks ago I went on my first college field trip. My Message Development in Government and Public Relations took a trip to the local newspaper, the High Point Enterprise.
In our class, we were discussing how to work with and for government officials in the media. We learned how to prepare them for an interview, both physically and mentally. We also learned how to gain earned media for yourself, your company, or your employer via newspaper reporters.
I drove to the High Point Enterprise with few expectations of what I might see or learn. Once I entered the small building and the quiet atmosphere inside, those expectations faded. Mrs. Ward, the newspaper's editor and chief, gave us a tour of the newspaper station. She told our class her opinion and advice on how to get a reporter to write a story for you, how to determine who reads the stories in the paper, and what happens once stories are published.
Having the opportunity to tour a news paper station and gain advice from the editor and chief was an experience I didn't know I needed. Almost everything Ms. Ward told us I had heard in class or read in our textbook before. I left knowing that my classes and professors are truly preparing me for my future career.
In our class, we were discussing how to work with and for government officials in the media. We learned how to prepare them for an interview, both physically and mentally. We also learned how to gain earned media for yourself, your company, or your employer via newspaper reporters.
I drove to the High Point Enterprise with few expectations of what I might see or learn. Once I entered the small building and the quiet atmosphere inside, those expectations faded. Mrs. Ward, the newspaper's editor and chief, gave us a tour of the newspaper station. She told our class her opinion and advice on how to get a reporter to write a story for you, how to determine who reads the stories in the paper, and what happens once stories are published.
Having the opportunity to tour a news paper station and gain advice from the editor and chief was an experience I didn't know I needed. Almost everything Ms. Ward told us I had heard in class or read in our textbook before. I left knowing that my classes and professors are truly preparing me for my future career.
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